Encouraged by the nature of the pandemic, businesses have been more inclined to rely on their own resources, in order to produce a variety of marketing content. And as video has become the preferred format for a lot of platforms, the evolution of smartphone cameras has made it easier than ever to capture high-quality material. That being said, should you really film marketing videos on an iPhone, or should you enlist the help of a professional videographer?
There’s an abundance of social media channels out there, it can feel pretty overwhelming, especially with new platforms popping up and existing ones choosing to rebrand…[Insert X meme] So how do you stand out?
